Creating Relevant Site Content

A Web site is a very important thing. At least, it better be. When you are hired to create a Web site, you are creating a worldwide presence for your client. As a Web designer, you do your best to create a site that portrays your client’s business or service at its best. But it is a two-way street. You can be the best designer in the world, but if your client does not know what he wants or needs for his Web site, your best design efforts are in vain. A Web site is all about marketing a company, product, or service. It is an extension of the client’s bricks-and-mortar business, if he has one. If not, the Web site serves as the identity for your client’s business. Your job as a designer is to work with the client in order to portray his company in the best possible light. This tutorial gives you some information that you can use to guide your client in the right direction.

Portraying Your Client’s Company Selling Goods or Services Providing Information Using Personas to Develop Content